Youtube Streamed 6.4 Billion Videos, Is Your Company There Yet?

Total Audience for Online Video Continues to Climb

Jan 12, 2010

-By Mike Shields

Despite having achieved mainstream status a few years ago, the total audience for online video continues to balloon. And YouTube’s dominance in the category seems boundless, as the site delivered more than 10 times as many video streams as any other site in the U.S. last month.

According to the latest report issued by Nielsen Online, 137.4 million Americans watched Web video in December, a healthy increase of 10.3 percent versus the same month in 2008. Those viewers streamed over 10.7 billion videos during the month, representing an increase of 11.8 percent versus the same time period a year earlier.

While the number of streams per visitor showed only marginal growth, Web video viewers are watching longer clips on average; time spent (per viewer watching online video) jumped 13.2 percent to 193.2 minutes in December.

And while Hulu, the joint venture between News Corp., NBC Universal and Disney, continues to demonstrate tremendous growth—making it the No. 2 video site on the Web—YouTube continues to account for a disproportionate amount of the video consumed on the Internet. The Google-owned property streamed over 6.4 billion clips in December, per Nielsen, while Hulu streamed almost 635 million videos. YouTube also reached nearly 106 million unique viewers versus Hulu’s 13.6 million.

Curiously, Nielsen and rival comScore continue to report audience numbers for Hulu that are miles apart in scope. While comScore’s data places YouTube far ahead of other players in the segment, it estimates Hulu’s audience to be over 43 million users—roughly 30 million users more than Nielsen’s estimates. Similarly, according to Hulu, comScore’s data indicates that the site’s average monthly streams recently topped 920 million—almost 300 million more than Nielsen tracked.

Article Source: MediaWeek.com

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Every car dealership needs to have a youtube video... FOR EACH CAR on it's lot

Every real estate agent needs to have a youtube video... FOR EACH HOME listed

Youtube is reported to be the second largest Search Engine... that's right: People use Youtube AS a search engine, everything you can imagine is on Youtube, probably 3 or 4 times.

Can your prospective customers find your business on youtube?

Now you prospective customer are not likely to type in your company name, they don't know who you are (nor do they care), all they want is the product or service they're looking for.

So here's what you do:

Make a video for each product, each service you offer, scratch that... make a half dozen videos for each product or service!

What happens when you are in Maryland, and looking for a Maryland Janitor?

You get this: http://www.youtube.com/results?search_query=maryland+janitor&search_type=&aq=f

And who do you see for the top 3 videos? Our client Commercial Buildings Maintenance Inc

Now what if you were looking to get your car reupholstered and you want to find a local company that does auto upholstery, and you live in Frederick Maryland... you'd want to see examples of their work, wouldn't you?

So head over to youtube and type in Frederick auto upholstery

And who has the top 3 videos for auto upholstery in Frederick Maryland?

Our client Joe's Upholstery Shop

Frederick Web Promotions can visit your place of business and record a 3 minute video commercial for your product or service for as little as $250.00 if your place of business is located within Frederick County Maryland

And you can get that HALF OFF just for joining our Facebook Fan Page! For a limited time

Frederick Web Promotions SEO Strategist David Bruce Jr


Local Google Advertising-
Google that phrase, then Call 240 644-7530 If you want YOUR company website to perform that well in Google.

Social Media Optimization - Something To Add To SEO

Social Media Optimization -
A Priority For Your SEO Campaign

By Julie Ann Ross (c) 2009

Featured Video: YouTube Video Marketing - Customizing Your Channel

Social media optimization (SMO) is an imperative ingredient of your SEO campaigns. In the past, social networking sites were little more than an oddity. Today, several have received enormous ranking authority from top search engines. If you are not leveraging these sites to increase your exposure and communicate with your niche market, your search engine positions are vulnerable to your competitors.

In this article, we will describe the influence that social media optimization is currently having on search marketing. We'll also give you the rules of engagement for executing an effective SMO campaign. We'll explain what SEO social media is, and the advantage of hiring an experienced SEO consultant to spearhead your social media optimization efforts.

The Influence Of Social Media Optimization On Search Marketing

Search marketing has always relied upon exposure in the search engines to drive targeted traffic. For years, gaining that exposure was based solely upon the development of your site and generating links pointing to your site. Both are still important today. However, social media optimization has shifted the landscape of search engine marketing.

Google once maintained several disparate search platforms for blogs, videos, news, and similar types of "social" content. Each functioned as a separate search engine with its own set of natural listings. A few years ago, Google blended the listings from each platform into a system called Universal Search. Yahoo and Bing have since incorporated similar systems. Universal Search is now used as the primary index. That means blogs, videos, and news have been incorporated into the natural listings, pushing many sites off the first page. This is one of the reasons social media optimization has become a critical piece of search.

Another factor that has influenced search marketing is the increased ranking authority given to Facebook, Myspace, Twitter, and similar sites. These too, have quickly gained control of a significant amount of search territory.

Social media optimization preserves your current natural listings while helping you to gain even more search exposure. By using blogs, videos, and social media sites such as Twitter and Facebook, you can capture a greater number of organic positions.

Your Social Media Optimization Campaign: Rules of Engagement

There are several rules of engagement for launching and executing a social media optimization campaign. If you ignore them, your SMO efforts will be far less effective than otherwise.

First, you should do everything possible to encourage your audience to link to your site. Integrating a blog is valuable because your content can be updated over time, attracting loyal readers. Encourage readers to bookmark, tag and "Tweet" your blog posts by installing a button plug-in.

Second, link liberally as a resource for your visitors. Social media optimization is heavily dependent on helping others accomplish what they're trying to do. Once you engage your audience, help them find the resources they need by linking to them. Eventually, your site will become regarded as a resource hub, which will help you attract inbound links. That's a vital component of SEO.

Third, you must be able to identify your market. Social media optimization relies upon the connections you establish with niche communities. You need to target them properly in order to generate content and engage them. This is true whether you're engaging them through YouTube, Twitter, LinkedIn, or your blog.

Fourth, integrate tracking tools to measure and monitor the success of your social media optimization campaign. Track mentions of your site and company. Watch your site's progress in the natural listings for your main keywords. Generate linking reports showing inbound links pointing to your domain and specific pages. Tracking your metrics is critical in order to determine whether your SMO campaign is effective.

SEO Social Media Optimization Explained

Each of the elements of a social media optimization campaign that we have described thus far dovetail seamlessly with SEO. The ongoing content creation, tagging and bookmarking, attracting inbound links by being a resource for your audience - these are essential for pushing your website higher in the search engines' listings. SEO social media optimization leverages a new set of tools to accomplish the same goal as SEO: more exposure for your site on Google, Yahoo, and Bing. The challenge is knowing how to use those tools effectively.

The days of launching a basic SEO campaign within a competitive space and watching your site rise in the search engines' results are long gone. SEO has become far more complex than it was a few short years ago. This is why many companies have made the decision to hire an SEO consultant. Social media optimization has transformed SEO from a relatively straightforward strategy into a complicated science. Having an experienced hand at the wheel helps to navigate the uncertain terrain.

If you want to boost your exposure in the search engines' listings, consider social media optimization a priority.

About The Author
With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, RRS is a consulting firm specializing in enhancing clients' online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined in this successful formula. www.RostinReagorSmith.com

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240 398-9804
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Frederick Web Promotions SEO Strategist David Bruce Jr

Local Google Advertising-
Google that phrase, then Call 240 644-7530 If you want YOUR company website to perform that well in Google.