Tuesday, January 27, 2009

73 percent of small business would rather do taxes than SEO

The study revealed that 59 percent of small businesses with Web sites don’t currently use paid search marketing, and of those, 90 percent have never even attempted it. Surprisingly, seven in 10 small-business owners who participated revealed that they would rather try to do their own taxes than start a paid search marketing campaign

read more | digg story

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Sunday, January 11, 2009

Fundraise for 501c3 Non Profits

Raise $1000 month for the Free Mobile Health Clinic

If you just stumbled upon this blog and like it please subscribe to my RSS feed and subscribe to Advertising Secret Weapon via Email to make sure you don't miss the latest posts!

"A Mission of Mercy" is a traveling health care/ dental care clinic serving Northern Maryland and Southern Pennsylvania.
With 4 stops per month is Frederick and a few in Baltimore "A Mission of Mercy" provides health care to those that slip through the safety net.

The Un insured
The Under Insured 


=============+


My current secret weapon besides using blogspot blogs?



Raise money for a local charity in your area.

You want something from me? Donate to my favorite charity through Facebook and I'll teach you how to do what I do.

I charge $97 for a complete step by step "

How To Become a Local Google Guru" report on one of my other advertising/ web promotions blogs.



Here's how the offer breaks down:

You can see how well any blogspot blog I make for a client instantly ranks in Local Google Search Results. 






Frederick Internet Advertising



If you want me to show you exactly how to get a Blogger.com blog set up for Business Purposes and get that blog to skyrocket to the top of Local Google Search Results

1_12_09 auto upholstery frederick

Donate to A Mission of Mercy using FaceBook here




Call David Bruce Jr. NOW 301 363-8206

davidbruce@frederick.com

http://frederickwebpromotions.com

Follow me on Twitter

Wednesday, December 24, 2008

Local Google Guru - Changing Gears for 2009

How to be a Local Google Guru


When I first started doing free lance Business to Business Local Internet Advertising where I live in Frederick Maryland my thoughts were to keep my efforts local.

If you just stumbled upon this blog and like it please subscribe to my RSS feed and subscribe to Advertising Secret Weapon via Email to make sure you don't miss the latest posts!


What I did was to offer Frederick Maryland small businesses that did not have an existing website a blogspot blog like this one to use as a company website. It wasn't until I approached Frederick's City Cab Company that I learned the best use of a blog for business promotion.

City Cab already had a company website, they had several actually; Limousine Service, Sedan Service, Advertising from a Truck (rolling billboard ad truck).

Blaine Young, one of the owners of City Cab Frederick let me do SEO on his existing sites, since I seemed to know what I was doing he let me make him a couple business blogs. I was in bad shape financially and didn't charge him much, so he paid me to do it.

At that time no one in the entire state of Maryland was using blogspot blogs in lieu of conventional websites. There were a few journalism type Wordpress blogs, but blogspot was considered to be more of a toy than a serious business Content Management System (A Wordpress blog IS a serious CMS).
They don't know Google the way I know Google...

While experimenting (full disclosure- I did this on City Cab's dime) with Blogger blogs I learned how to get a blog to OUTRANK a conventional website.

Everyone was surprised, I was, our competitors were... The consensus in the Search Engine Optimization field was that a blog would temporarily gain rank in Search Engine Results Pages, then degrade (loose rank) just as quickly as it skyrocketed past a conventional site.

Well... I found a way to get around that. The problem for me was that no one wanted to take a chance on it, I mean who was I?
Joe 'flash in the pan'?

Everyone thought it was just a fluke, no one wanted to believe that little old me, a guy down on his luck (didn't even own a car, went to sales calls on a bicycle) could out perform the large (expensive) glitzy web design bureaus (I don't even know how to spell bureau with out spell check)... yet here we are?
The business model I use is to create a set of blogs, a themed series of connected blogs, the net effect is to have Google identify my main site as a Frederick Maryland Portal or Frederick Maryland Authority Site.

It's obviously effective or you wouldn't be reading this.

While on my Quixotic Quest someone on Facebook asked me if I could get multiple rankings (4, 5 or 6 out of the top 10 search results) for his site, I responded,

Sure I can get multiple Google Rankings for your company website


Then I found out he was targeting the entire nation

...I'd not tried that... I didn't know if this technique would work in that venue.

For example I found it child's play to get a local mom and pop store to the #1 spot in Google/ Yahoo/ MSN / AOL. But some business have more competition than others.
the Moving industry was one of those toughies, so is Real Estate, Doctors, Lawyers, any industry where big enough money is involved for the heavy hitters to pay us super geeks what ever we ask.

I'd not attempted to get a site to rank nationwide or worldwide.

Well I'll be damned!

Google this:

Local Google Advertising

I'm #5 out of Results 1 - 10 of about 30,500,000 for Local Google Advertising.

Local Google Advertising Search Results Proof

Maryland Internet Advertising

(for complete results go to another of my blogs here: http://localfrederickwebpromotions.blogspot.com )
As of this writing I'm at #3, #5, 7, 8,9 & 10 out of Results 1 - 10 of about 9,220,000 for Maryland Internet Advertising.




SOoooo, since I now command the mighty Google as if I was a Lion Tamer, the focus of this blog is to teach people exactly how to use Blogspot blogs to dominate your local internet advertising market the way Frederick Web Promotions can.

The next few posts are going to be in the "How To" category.

I'm NOT going to tell you everything... not for free any way.

What I am going to do is teach you enough to make a dollar or two in YOUR local market, whet your appetite for more and offer for sale a Full Report for $97 on Step by Step instructions where I take you by the hand and show you, with videos, email support, hell you can even call me if you get stuck!

But... here's where it gets even better... I got a Christmas deal for you:

You *Could* buy the Step by Step Report (that comes with how to videos, email support and PHONE support) for $97 (and I'm told that is way under priced considering I'm setting you up in your own local advertising consulting business) OR... You could donate just $25 to my favorite charity via Facebook and I'll give you the report for FREE!


I purposely left this for last... How'd I do with the moving company ranking?

Google this:

move to frederick maryland
Results 1 - 10 of about 499,000 for move to frederick maryland

As of this writing I'm currently at: #4, #7,8 and 8

What good is that?
If I get YOU to take up FOUR of the top ten, what's that leave the competition?

If almost every where they click they all lead to YOU.. what's that say about your companies credibility?

If Google thinks that highly of you... shouldn't your prospective customers think highly of you too?



Call David Bruce Jr. NOW 301 363-8206

davidbruce@frederick.com

http://frederickwebpromotions.com

Follow me on Twitter

Sunday, December 14, 2008

Simple steps to Maryland Internet Advertising

Link

As a local small business, you're not going to be able to
knock that directory out of his number one spot, but that
also means your competitor isn't going to be able to do so
either.

Google's SearchWiki Distorts Results?

One of the latest in new products/ services search engine juggernaut Google™ recently rolled out is a personalized search modification they call SearchWiki.

What is SearchWIKI? Basically SearchWIKI is a customizable search engine. It’s estimated that nearly 80% of internet users interact with a search engine before any other website every time they log on to the Internet.

End users of Google know what they’re looking for and we need a way to help THEM find it.

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Have you ever done a search for a moving company, say in Frederick Maryland? What the public is irritated with is the top ten results for a local business or service almost never display a local business or local service provider. Typically what Google returns as a search result is ten listings of moving company directories, NOT Frederick Maryland moving companies.

Why is that?

Simple, the online moving company directories are better SEO (search engine optimization) webmasters than the local web design guy who created the moving company website.

I don't know about you, but if I wanted to find a company to clean my widget, and all Google showed me was widget directories I'd be PO'ed too.
What happens is the better SEO webmaster is outranking the local guys and is offering the local yokels to pay up if they want to be on the first page.

I'd much rather search and go straight to a local company than click on a half dozen company directories, who wants to go through that many hoops? Isn't the point of the Internet to save time?

So how does searchWIKI change all that?

You don't like a search result? You can make it never show up on YOUR google search again. Really. SearchWIKI is customizable, you can personalize what comes up when you search. This amounts to your being able to "Vote" for the sites you want in Google!

How does this distort search results for those of us in the Search Engine Optimization business?

The other day I had the pleasant discovery that my main website ranked #1 in Google for the keyword phrase I coveted the most:

Local Google Advertising










Sunday, November 9, 2008

Are you following up your existing customer base?

Do you have a way of enticing your hard fought customers into coming back more often?



Are you capitalizing on the database you already worked so hard to establish?
What is typed onto the cash register receipts you hand to your existing customers?

Change your cash register and credit card terminal receipt to
read, "For Preferred Customer Discounts Sign Up At: (your
website)
"

This strategy is awesome because it does two major jobs when it
comes to marketing.

1. It captures all your current customers because everybody
reads their receipt, and everybody wants to be a preferred
customer to get discounts. It also captures all walk in traffic that
actually BUY something. Which leads us to:

2. A list of nothing but BUYERS of YOUR product. No tirekickers or
browsers, buyers only!

Now you've made a client for life and there are tons of other
methods to help them, and generate a great living for you as
well.


Studies show that most people do NOT buy the first time they surf for and find a company website.

It takes up to seven visits to get someone to get off their duff and get out their credit card or pick up the phone to call a local business.


Put yourself in the place of your intended customer:

  • The baby is crying

  • The dishes have still not been done

  • The husband still did not pick up his socks from the bedroom floor


  • And the phone is ringing...

    OK they found your site, but they may not have time to read it all!



    So what do you want them to do now that they found you?

    Just let them close the browser window or click away to surf another topic of interest to them?

    NO


    What you want them to do is to get on your mailing list.

    Then you can 'work on em' over time, at the very least they won't be able to easily forget about your product/ service.

    Not very easily... they ASKED you to send them more information, didn't they?






    ************************************************** *
    Mr./Ms. Local Frederick Maryland Small Business Owner

    My name is David Bruce and I am a local e-commerce
    business consultant.

    I know your time is valuable, as is mine so I'll get right to the
    point. If I could show you an unused asset that you ALREADY
    have that could make you thousands of dollars, would you be
    willing to speak with me for 15 minutes?

    This free consultation can save you as much as 50% of your
    entire monthly advertising budget AND bring you brand new
    customers at the same time! The best part is that you already
    have it, so the cost to implement this marketing weapon is
    minimal.

    Please call me at 301 363-8206 at your earliest convenience to
    schedule a free "no strings" consultation. I promise you, it will be
    worth your time.

    Yours in business,
    David Bruce
    Frederick Web Promotions

    Look in Google to see who to hire for SEO

    You own a local small business.


    You want to advertise on Google.


    Why?

    Because you know you should... you don't know how to go about it, but you DO know you should.

    What to do?

    Before you get talked into doing something that you don't know too much about...

    You *think* you need a web designer.

    A web designer is NOT what you need... you need a web marketer.
    Not just any web marketer, you need a Search Engine Expert.

    In the search engine expert business they have their own lingo, what we do is called Search Engine Optimization

    Fancy way of saying:

    "search engine optimization consultants take your existing website and alter it, edit it, OPTIMIZE it so it will rank higher in the search engines"

    Go to where you live and type in Search Engine Optimization

    If you just stumbled upon this blog and like it please subscribe to my RSS feed and subscribe to Advertising Secret Weapon via Email to make sure you don't miss the latest posts!


    OK, Google will give you examples of SEO firms nationwide. not good.

    Now type in Search Engine Optimization in your area:

    I live in and work out of Frederick Maryland

    So... if I was any good at what I do you'd think that if you type in...

    Search Engine expert Frederick md



    hmm, let's see how I did:

    search engine experts screen shot Frederick MD

    http://www.google.com/search?hl=en&q=Search+Engine+expert+Frederick+md&btnG=Google+Search&aq=f&oq=

    Hot Damn, I got the top 3 spots!

    Do you want your company website to perform this well?





    Call David Bruce Jr. NOW davidbrucejr@frederickwebpromotions.com 240 315-1515