Wednesday, July 2, 2008

What do you name your website?

What do you call your company?

Your name? Your name and what you do?

Joe's Cleaning service
or Mary's Candles

That works fine for a sign that you put out on the parking lot of your place of business... but what do you call your website? ???

Well, you could, but lets look at this from your prospective customers perspective.
What would your next client type into Google if they were looking for a company to sell them what you sell?

Here's what (keywords) a prospective customer is actually going to type:

Cleaning services in Frederick Maryland

And here's another thing to throw at you... what if there's a Joes Cleaning Service in Idaho or Michigan???

Did you know that a website can have TWO names? (kinda)

the url, the website address..
and the website's title.

You get two places to say what you gotta say with a website.

So rather than say Joe's Cleaning Service
you'd want to say: Joe's Cleaning Service Frederick

that's better... now try this out:

NOW that url is not going to have a bit of trouble ranking high in Google (locally)

Here's an example of what I'm talking about... I used to drive a truck, I have a CDL, I worked for a hazardous waste removal company. I did their website over a couple years back

The companies name was Bay Associates Environmental Inc.
That name didn't exactly tell you what they do for a living does it?
Their website name (url) was

The name you give your site doesn't have to be the name of your company.

Call David Bruce Jr. NOW 240 315-1515

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