Local Google Guru - Changing Gears for 2009

How to be a Local Google Guru

When I first started doing free lance Business to Business Local Internet Advertising where I live in Frederick Maryland my thoughts were to keep my efforts local.

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What I did was to offer Frederick Maryland small businesses that did not have an existing website a blogspot blog like this one to use as a company website. It wasn't until I approached Frederick's City Cab Company that I learned the best use of a blog for business promotion.

City Cab already had a company website, they had several actually; Limousine Service, Sedan Service, Advertising from a Truck (rolling billboard ad truck).

Blaine Young, one of the owners of City Cab Frederick let me do SEO on his existing sites, since I seemed to know what I was doing he let me make him a couple business blogs. I was in bad shape financially and didn't charge him much, so he paid me to do it.

At that time no one in the entire state of Maryland was using blogspot blogs in lieu of conventional websites. There were a few journalism type Wordpress blogs, but blogspot was considered to be more of a toy than a serious business Content Management System (A Wordpress blog IS a serious CMS).

They don't know Google the way I know Google...

While experimenting (full disclosure- I did this on City Cab's dime) with Blogger blogs I learned how to get a blog to OUTRANK a conventional website.

Everyone was surprised, I was, our competitors were... The consensus in the Search Engine Optimization field was that a blog would temporarily gain rank in Search Engine Results Pages, then degrade (loose rank) just as quickly as it skyrocketed past a conventional site.

Well... I found a way to get around that. The problem for me was that no one wanted to take a chance on it, I mean who was I?

Joe 'flash in the pan'?

Everyone thought it was just a fluke, no one wanted to believe that little old me, a guy down on his luck (didn't even own a car, went to sales calls on a bicycle) could out perform the large (expensive) glitzy web design bureaus (I don't even know how to spell bureau with out spell check)... yet here we are?

The business model I use is to create a set of blogs, a themed series of connected blogs, the net effect is to have Google identify my main site as a Frederick Maryland Portal or Frederick Maryland Authority Site.

It's obviously effective or you wouldn't be reading this.

While on my Quixotic Quest someone on Facebook asked me if I could get multiple rankings (4, 5 or 6 out of the top 10 search results) for his site, I responded,

Sure I can get multiple Google Rankings for your company website

Then I found out he was targeting the entire nation

...I'd not tried that... I didn't know if this technique would work in that venue.

For example I found it child's play to get a local mom and pop store to the #1 spot in Google/ Yahoo/ MSN / AOL. But some business have more competition than others.
the Moving industry was one of those toughies, so is Real Estate, Doctors, Lawyers, any industry where big enough money is involved for the heavy hitters to pay us super geeks what ever we ask.

I'd not attempted to get a site to rank nationwide or worldwide.

Well I'll be damned!

Google this:

Local Google Advertising

I'm #5 out of Results 1 - 10 of about 30,500,000 for Local Google Advertising.



Maryland Internet Advertising

(for complete results go to another of my blogs here: http://localfrederickwebpromotions.blogspot.com )
As of this writing I'm at #3, #5, 7, 8,9 & 10 out of Results 1 - 10 of about 9,220,000 for Maryland Internet Advertising.




SOoooo, since I now command the mighty Google as if I was a Lion Tamer, the focus of this blog is to teach people exactly how to use Blogspot blogs to dominate your local internet advertising market the way Frederick Web Promotions can.

The next few posts are going to be in the "How To" category.

I'm NOT going to tell you everything... not for free any way.

What I am going to do is teach you enough to make a dollar or two in YOUR local market, whet your appetite for more and offer for sale a Full Report for $97 on Step by Step instructions where I take you by the hand and show you, with videos, email support, hell you can even call me if you get stuck!

But... here's where it gets even better... I got a Christmas deal for you:

You *Could* buy the Step by Step Report (that comes with how to videos, email support and PHONE support) for $97 (and I'm told that is way under priced considering I'm setting you up in your own local advertising consulting business) OR... You could donate just $25 to my favorite charity via Facebook and I'll give you the report for FREE!


I purposely left this for last... How'd I do with the moving company ranking?

Google this:

move to frederick maryland
Results 1 - 10 of about 499,000 for move to frederick maryland

As of this writing I'm currently at: #4, #7,8 and 8

What good is that?
If I get YOU to take up FOUR of the top ten, what's that leave the competition?

If almost every where they click they all lead to YOU.. what's that say about your companies credibility?

If Google thinks that highly of you... shouldn't your prospective customers think highly of you too?



Call David Bruce Jr. NOW 301 363-8206

davidbruce@frederick.com

http://frederickwebpromotions.com

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Simple steps to Maryland Internet Advertising

Link

Simple Steps to Maryland Internet Advertising

As a local small business, you're not going to be able to
knock that directory out of his number one spot, but that
also means your competitor isn't going to be able to do so
either.

Google's SearchWiki Distorts Results?

One of the latest in new products/ services search engine juggernaut Google™ recently rolled out is a personalized search modification they call SearchWiki.

What is SearchWIKI? Basically SearchWIKI is a customizable search engine. It’s estimated that nearly 80% of internet users interact with a search engine before any other website every time they log on to the Internet.

End users of Google know what they’re looking for and we need a way to help THEM find it.

If you just stumbled upon this blog and like it please subscribe to my RSS feed and subscribe to Advertising Secret Weapon via Email to make sure you don't miss the latest posts!

Have you ever done a search for a moving company, say in Frederick Maryland? What the public is irritated with is the top ten results for a local business or service almost never display a local business or local service provider. Typically what Google returns as a search result is ten listings of moving company directories, NOT Frederick Maryland moving companies.

Why is that?

Simple, the online moving company directories are better SEO (search engine optimization) webmasters than the local web design guy who created the moving company website.

I don't know about you, but if I wanted to find a company to clean my widget, and all Google showed me was widget directories I'd be PO'ed too.
What happens is the better SEO webmaster is outranking the local guys and is offering the local yokels to pay up if they want to be on the first page.

I'd much rather search and go straight to a local company than click on a half dozen company directories, who wants to go through that many hoops? Isn't the point of the Internet to save time?

So how does searchWIKI change all that?

You don't like a search result? You can make it never show up on YOUR google search again. Really. SearchWIKI is customizable, you can personalize what comes up when you search. This amounts to your being able to "Vote" for the sites you want in Google!

How does this distort search results for those of us in the Search Engine Optimization business?

The other day I had the pleasant discovery that my main website ranked #1 in Google for the keyword phrase I coveted the most:

Local Google Advertising

Call David Bruce Jr. NOW 240 315-1515
davidbrucejr@frederickwebpromotions.com

http://frederickwebpromotions.com

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Are you following up your existing customer base?

Do you have a way of enticing your hard fought customers into coming back more often?

Are you capitalizing on the database you already worked so hard to establish?
What is typed onto the cash register receipts you hand to your existing customers?

Change your cash register and credit card terminal receipt to
read, "For Preferred Customer Discounts Sign Up At: (your
website)"

This strategy is awesome because it does two major jobs when it
comes to marketing.

1. It captures all your current customers because everybody
reads their receipt, and everybody wants to be a preferred
customer to get discounts. It also captures all walk in traffic that
actually BUY something. Which leads us to:

2. A list of nothing but BUYERS of YOUR product. No tirekickers or
browsers, buyers only!

Now you've made a client for life and there are tons of other
methods to help them, and generate a great living for you as
well.

Studies show that most people do NOT buy the first time they surf for and find a company website.

It takes up to seven visits to get someone to get off their duff and get out their credit card or pick up the phone to call a local business.

Put yourself in the place of your intended customer:

The baby is crying

The dishes have still not been done

The husband still did not pick up his socks from the bedroom floor

And the phone is ringing...

OK they found your site, but they may not have time to read it all!

So what do you want them to do now that they found you?

Just let them close the browser window or click away to surf another topic of interest to them?

NO

What you want them to do is to get on your mailing list.

Then you can 'work on em' over time, at the very least they won't be able to easily forget about your product/ service.

Not very easily... they ASKED you to send them more information, didn't they?






************************************************** *
Mr./Ms. Local Frederick Maryland Small Business Owner

My name is David Bruce and I am a local e-commerce
business consultant.

I know your time is valuable, as is mine so I'll get right to the
point. If I could show you an unused asset that you ALREADY
have that could make you thousands of dollars, would you be
willing to speak with me for 15 minutes?

This free consultation can save you as much as 50% of your
entire monthly advertising budget AND bring you brand new
customers at the same time! The best part is that you already
have it, so the cost to implement this marketing weapon is
minimal.

Please call me at 301 363-8206 at your earliest convenience to
schedule a free "no strings" consultation. I promise you, it will be
worth your time.

Yours in business,
David Bruce
Frederick Web Promotions

Look in Google to see who to hire for SEO

You own a local small business.

You want to advertise on Google.

Why?

Because you know you should... you don't know how to go about it, but you DO know you should.

What to do?

Before you get talked into doing something that you don't know too much about...

You *think* you need a web designer.

A web designer is NOT what you need... you need a web marketer.
Not just any web marketer, you need a Search Engine Expert.

In the search engine expert business they have their own lingo, what we do is called Search Engine Optimization

Fancy way of saying:

"search engine optimization consultants take your existing website and alter it, edit it, OPTIMIZE it so it will rank higher in the search engines"

Go to where you live and type in Search Engine Optimization

If you just stumbled upon this blog and like it please subscribe to my RSS feed and subscribe to Advertising Secret Weapon via Email to make sure you don't miss the latest posts!

OK, Google will give you examples of SEO firms nationwide. not good.

Now type in Search Engine Optimization in your area:

I live in and work out of Frederick Maryland

So... if I was any good at what I do you'd think that if you type in...

Search Engine expert Frederick md

hmm, let's see how I did:



http://www.google.com/search?hl=en&q=Search+Engine+expert+Frederick+md&btnG=Google+Search&aq=f&oq=

Hot Damn, I got the top 3 spots!

Do you want your company website to perform this well?

Call David Bruce Jr. NOW davidbrucejr@frederickwebpromotions.com 240 315-1515

http://frederickwebpromotions.com

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Fill up Google, Crowd out your competitors

Every company should have a blog

There are multiple reasons every company, even corporations, should have blogs in addition to their standard/ conventional website.

There are marketing reasons that you'd want a blog and a website, for one thing you can follow up with customers that have purchased from you in the past.

You can use a blog for Help wanted postings to assist in a free system of recruiting new employees, but those WEB2.0 strategies are for another post.

This particular post is going to deal with the use of a blog in the advertising arena.

What can you do with a blog that you can't do with a conventional website?

For one thing the only way a website is going to get traffic is 2 ways:

1.) Drive traffic to it offline, printing your url on brochures, invoices, business cards, advertising flyers

2.) Search Engine Traffic, people type what they're looking for and if I've done my job YOUR website will show up at or near the top of the Google™ SERPS(S.E.R.P.s = search engine results pages)

OK, so how is a blog any different?
Many of you are thinking:

"I mean blogs are for politics and online dating services, right?"

Nope, well they are, but for OUR purposes blogs are absolutely GOLDEN!

A conventional website can get indexed into Google™ in roughly 6 weeks. If you alter/ change/ update that same website it can take another 6 weeks for the changes to show up!

A Blog on the other hand... it's SUPPOSED to get indexed daily because it's SUPPOSED to be updated at least a couple times a week. Google KNOWS this so GoogleBot comes around all the time!

A Blog can get read in MANY other ways than just a web browser like Internet Explorer or FireFox. A blog can get read in an RSS reader, a Cell Phone too!!!

That's right, Blogs are EASIER to download into a cell phone, because of RSS.

It gets much, MUCH better for us Advertisers...

Make a website and get a single listing in Google™.
Make an internal page to that same website (any page that's not the 'home' page) and you might...maybe if you're lucky get ONE of those internal pages to rank in Google™.

A blog??? every time you post an article Google™ considers it a NEW website.

Make 6 posts to your blog and you'll stand a hell-of-a better chance of getting 3 of them ranked in Google™ ALL ON THE SAME serps page!!!!!

Are you GETTING THIS?

I'll spell it out: There are 10 listings on each Google search results page
(more if there are any "Local business results for ___ ")

So... You've already got 1 listing in Google™ for your existing website, the one that you had before you hired me, so that's 1 listing.

Enter the business blog: Now in addition to that single listing you've got a listing for the new blog, a listing for the digital pictures that I took of your business or product, a listing saying that your blog is listed in a Separate Blog Search Engine

That's right, there are different search engines JUST FOR BLOGS and those listing also show up in Google™ as a Google search result.

It gets better folks...Blogs all originating from a single blog provider are given less wieght if there's too many of them with your company name on them. Google™ might consider them to be spam blogs, so what does that mean?


Fill up the Google™ search results with MORE OF YOU and that leaves LESS OF YOUR COMPETITION.

This is simple subtraction, it's a war of attrition, if every where your prospective client goes on the web all they seem to find is YOU, there you are again, and again???

You MUST be important, apparently Google™ thinks so...I mean, you can't just waltz into Google™ and get multple listings can you?


Only if you hire Frederick Web Promotions you can.



Call David Bruce Jr. davidbrucejr@frederickwebpromotions.com 240 315-1515
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Web2.0 tactics make 2 kids into a business

Want to see how powerful Frederick Web Promotions WEB2.0 tactics are for local Frederick Maryland business?

INSTANTLY Dominate the Local Google Ranking for any business in Frederick County Maryland.

Two of my young friends' hobby - Custom Bike Repair in Frederick Maryland for instance.

... using WEB 2.0 Tactics I took my friends hobby and made them into an Instant Viable Frederick Maryland Business!

The whole idea is to get the external WEB 2.0 sites/blogs to rank well BEFORE you even spend a single moment on fiddling with your existing website.

Who cares how fancy your existing site is if it's NOT in the top ten in Google?

You might want to hire a consultant... a Google consultant... someone with a proven track record.

Someone who can pull a top ten listing out of his hat.

This is NOT a replacement for your web development guy

This is NOT a replacement for your existing web design guy

Those are different animals/ similar but different

What I'm describing here is a different SET OF SKILLS

From scratch, from a stand still, Frederick Bike Repair is now competing, heads up, with Bike Doctor and Wheel Base online.

And what could 2 kids possbibly do to competete with those estabilshed Juggernauts with 90% market share in Frederick County Maryland?

Mobile Bike Repair - that's the one thing Jason and Patrick can do that the big guys can't or wont do!



A real live David versus Goliath "Smack Down"

http://frederickbikerepair.blogspot.com

And a word about sales copy on your existing site...

NO ONE gives a damn what you think.

No one gives a damn what I think.

No one gives a damn about what your webmaster thinks

You customers only care about What's in it For THEM!!

http://warriorskillset.blogspot.com/2008/09/whats-in-it-for-me-wiifm-rule.html

Call David Bruce Jr. NOW davidbrucejr@frederickwebpromotions.com 240 315-1515

http://frederickwebpromotions.com

Frederick keywords are EVERYTHING

What is a prospective customer going to type into Google before they find YOUR company?

Here's what most every one goes through when they search Google for a supplier of a given widget or service:

First they type in "Widgets"

Then they realize that a "Widget" supplier in Oklahoma and another one in Florida doesn't do em any good if they're in Frederick County, Frederick Maryland.

What do they do next?

They type into the search box "Widgets in Frederick maryland"

Ok, "Now we're cooking", they say to themselves,

"This is USEFULL.

====================================================

What can Frederick Web Promotions do for YOUR company?

The Proof is in the Pudding:

Go to Google

type in Local Google Advertising

Now do it from anywhere in the world, say India or Romania, or England

Can you online publicist do that?

RESULTS or excuses!!!

Your company is either in the top ten in Google... or you simply do not exist!


Call David Bruce Jr. NOW davidbrucejr@frederickwebpromotions.com 240 315-1515http://frederickwebpromotions.com

Multiple Top Ten Google Listings

You're company is either in Google or it's not.

If you ARE in Google, you're either on the front page (top ten results listings) or you're not

Want to be in the top ten?

Go to Frederick Web Promotions

Other web design and search engine optimization firms can get your company a single listing in Google -

Frederick Web Promotions can get you MULTIPLE LISTINGS in the top ten Google Results Pages

How about 8 top ten ranked listings?

Go to Google / Type in: Frederick Mission of Mercy

http://www.google.com/search?hl=en&q=Frederick+Mission+of+Mercy&aq=f&oq=

Results 1 - 10 of about 87,700 for Frederick Mission of Mercy. (0.16 seconds)

RESULTS or excuses.... you're company is either all over the top 10 google rankings... or your not!

[ note: Frederick Web Promotions does publicity for local charities for FREE: ]




That's EIGHT out of the top ten listings... out of 87,000 competing websites!


What exactly do we mean by "Search Engine Optimization"???

Google descriptions are a sentence and a half, approximately 110 characters
(this includes spaces and punctuation!)

Google Will NOT take your word for what YOU say your site is about!

Google will read your page and decide for itself what IT thinks your site is about!

The Mission of Mercy listing for example - Google decided to use only the address of the organization as it's description of Mission of Mercy.

Mission of Mercy : Contact UsTurn Right on Frederick St. (Rt. 194 South) and go 1 block to St. Joseph’s Church on the right. .... 2008 Mission of Mercy. All Rights Reserved.
www.amissionofmercy.org/contact_us/locate_clinic_near_you.asp - 34k -

Linda Ryan, director of Maryland's arm of the Mission of Mercy told me what she needs MOST is another volunteer dentist, one day a month.

Look at what I managed to get Google to say about the sites I built for Mission of Mercy:

Frederick County Maryland, Md. - ForumFrederick Mission of Mercy Needs Volunteer Dentist. DavidBruce - 08-15-2008 11:35:14. Frederick is blessed to have not one but 4 visits a month from Mission ...
www.frederick.com/index.php?action=forum&view=98 - 25k -

Frederick Mission of Mercy unofficial blog: Dental Professional ...Frederick Mission of Mercy unofficial blog. Mission of Mercy, a nonprofit organization, seeks to restore dignity to all people by being an instrument of ...
frederickmissionofmercy.blogspot.com/2008/08/dental-professional-volunteers-needed.html -

Frederick Mission of Mercy - a set on FlickrFrederick's Mission of Mercy needs a volunteer dentist. ... Feed – Subscribe to the set "Frederick Mission of Mercy" ...
www.flickr.com/photos/27417567@N02/sets/72157606687588242/ - 31k -

What's important here is that Google description, that's the "BAIT" on the end of your hook.

You own a business, you're fishing for new customers...

Lets say your existing website has "worms" on it's hook, and the fish are biting only minnows!

You're not going to catch anything!

Frederick Web Promotions takes charge of the "Tackle" when we go fishing for new customers for you!




Call David Bruce Jr. NOW davidbrucejr@frederickwebpromotions.com 240 315-1515
http://frederickwebpromotions.com

Business blog in top keyword- Frederick Airport Transportation

Frederick Web Promotions services many local Maryland Companies providing Top Ten Google Results for the keywords and keyword phrases that YOUR customers type in to find YOUR companies products/services.

Frederick Web Promotions has a proven track record...

Verifiable results.

Go to Google.com

type in:

Frederick Airport Transportation

What you get is this:

http://www.google.com/search?hl=en&q=Frederick+airport+transportation



















Business Blogs are hot... Google loves em, and I want your taxi company to have one.


Call David Bruce Jr. NOW 240 315-1515 davidbrucejr@frederickwebpromotions.com

http://frederickwebpromotions.com

Why get a company blog?

Your company already has a website.

That website is already listed in Google (how high it ranks in Google is quite another story)

Why in the world would you want to have a company blog?

What IS a blog anyway?

read on...

A blog, short for weblog, originally blogs were online journals, a kind of public diary... that all changed with the political process, Al Gore losing the presidential election in 2000 and the power of the Internet.

The Republicans had talk radio (Rush Limbaugh, Bill Oriely)The Democrats had... zip (Dean? he hurt them more than helped them)


Blogs had broken news stories, Blogs were suddenly the equal of the (shrinking) Big three networks... blogs were challenging the mighty cable news outlets.Everybody either had a blog, or they wanted a blog... they blogged on every topic under the sun.

Google noticed this...

Google bought the largest, most popular blog platform in the world: Blogger.com
Google didn't stop there, Google also bought Feedburner.com (a blog enhancment software, feedburner *supercharges* your blog)

So what exactly is a blog now?
it's a different platform, just like a Macintosh is not a PC but they're both computers.

A blog is a website, but is a different platform, it's .xml as opposed to being in .html format.

Which brings us back to the original question....

Why does a company want a company blog?

Websites take up to 6 weeks for Google/ Yahoo/ MSN Livesearch to index.Blogs get indexed within 24/48 hours, (less than that if you're sharp like Frederick Web Promotions )

You make a company website for a product launch next week and your out of luck!

You make a company blog with the explicit purpose of publicizing that product launch and Frederick Web Promotions can get it in Google in less than a week!

Google will BE the next Ma Bell... Google is set to become THE PHONE COMPANY, Google is moving into cell phone software!



Call David Bruce Jr. NOW davidbrucejr@frederickwebpromotions.com 240 315-1515
http://frederickwebpromotions.com

What do you name your website?

What do you call your company?

Your name? Your name and what you do?

Joe's Cleaning service
or Mary's Candles

That works fine for a sign that you put out on the parking lot of your place of business... but what do you call your website?

Joescleaning.com ???

Well, you could, but lets look at this from your prospective customers perspective.
What would your next client type into Google if they were looking for a company to sell them what you sell?

Here's what (keywords) a prospective customer is actually going to type:

Cleaning services in Frederick Maryland

And here's another thing to throw at you... what if there's a Joes Cleaning Service in Idaho or Michigan???

Did you know that a website can have TWO names? (kinda)

the url, the website address.. http://yourcompany.com
and the website's title.

You get two places to say what you gotta say with a website.

So rather than say Joe's Cleaning Service http://Joescleaning.com
you'd want to say: Joe's Cleaning Service Frederick http://Joescleaningfrederick.com

that's better... now try this out:

FrederickCleaning.com

NOW that url is not going to have a bit of trouble ranking high in Google (locally)

Here's an example of what I'm talking about... I used to drive a truck, I have a CDL, I worked for a hazardous waste removal company. I did their website over a couple years back

The companies name was Bay Associates Environmental Inc.
That name didn't exactly tell you what they do for a living does it?
Their website name (url) was http://hazardouswastepros.com

The name you give your site doesn't have to be the name of your company.



Call David Bruce Jr. NOW davidbrucejr@frederickwebpromotions.com 240 315-1515
http://localfrederickwebpromotions.blogspot.com

Add your company business blog to technorati for visibility

Technorati Profile

Call David Bruce Jr. NOW davidbrucejr@frederickwebpromotions.com 240 315-1515

http://localfrederickwebpromotions.blogspot.com

Incresase your website visibility in Google with a Business blog

Business Blogs support your existing company website.

If you went fishing and you put a worm on your hook.. and the fish did not bite...

Do you keep the worm on?

Of course not.

Business websites have to sell something... or they're not in business, right?

If you just stumbled upon this blog and like it please subscribe to my RSS feed and subscribe to Advertising Secret Weapon via Email to make sure you don't miss the latest posts!