Sunday, November 2, 2008

Fill up Google, Crowd out your competitors

Every company should have a blog

There are multiple reasons every company, even corporations, should have blogs in addition to their standard/ conventional website.

There are marketing reasons that you'd want a blog and a website, for one thing you can follow up with customers that have purchased from you in the past.

You can use a blog for Help wanted postings to assist in a free system of recruiting new employees, but those WEB2.0 strategies are for another post.

This particular post is going to deal with the use of a blog in the advertising arena.

What can you do with a blog that you can't do with a conventional website?

For one thing the only way a website is going to get traffic is 2 ways:

1.) Drive traffic to it offline, printing your url on brochures, invoices, business cards, advertising flyers

2.) Search Engine Traffic, people type what they're looking for and if I've done my job YOUR website will show up at or near the top of the Google™ SERPS(S.E.R.P.s = search engine results pages)

OK, so how is a blog any different?
Many of you are thinking:
"I mean blogs are for politics and online dating services, right?"

Nope, well they are, but for OUR purposes blogs are absolutely GOLDEN!

A conventional website can get indexed into Google™ in roughly 6 weeks. If you alter/ change/ update that same website it can take another 6 weeks for the changes to show up!

A Blog on the other hand... it's SUPPOSED to get indexed daily because it's SUPPOSED to be updated at least a couple times a week. Google KNOWS this so GoogleBot comes around all the time!

A Blog can get read in MANY other ways than just a web browser like Internet Explorer or FireFox. A blog can get read in an RSS reader, a Cell Phone too!!!

That's right, Blogs are EASIER to download into a cell phone, because of RSS.

It gets much, MUCH better for us Advertisers...

Make a website and get a single listing in Google™.
Make an internal page to that same website (any page that's not the 'home' page) and you might...maybe if you're lucky get ONE of those internal pages to rank in Google™.

A blog??? every time you post an article Google™ considers it a NEW website.

Make 6 posts to your blog and you'll stand a hell-of-a better chance of getting 3 of them ranked in Google™ ALL ON THE SAME serps page!!!!!


I'll spell it out: There are 10 listings on each Google search results page
(more if there are any "Local business results for ___ ")

So... You've already got 1 listing in Google™ for your existing website, the one that you had before you hired me, so that's 1 listing.

Enter the business blog: Now in addition to that single listing you've got a listing for the new blog, a listing for the digital pictures that I took of your business or product, a listing saying that your blog is listed in a Separate Blog Search Engine

That's right, there are different search engines JUST FOR BLOGS and those listing also show up in Google™ as a Google search result.

It gets better folks...Blogs all originating from a single blog provider are given less wieght if there's too many of them with your company name on them. Google™ might consider them to be spam blogs, so what does that mean?

Fill up the Google™ search results with MORE OF YOU and that leaves LESS OF YOUR COMPETITION.

This is simple subtraction, it's a war of attrition, if every where your prospective client goes on the web all they seem to find is YOU, there you are again, and again???

You MUST be important, apparently Google™ thinks so...I mean, you can't just waltz into Google™ and get multple listings can you?

Only if you hire Frederick Web Promotions you can.

Call David Bruce Jr. 240 315-1515
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