Wednesday, April 5, 2017

Social Media Influence on Ranking Much Less

Way back in 2006-2007 what one did to promote one's domain on a plethora of social media platforms did, in fact, significantly improve the SEO of a given domain

Post Google Panda, not so much

it appeared to be a loop hole, one that Google saw as a threat to their business model, and Google closed much of the loop hole

For instance, in 2007 you could make a domain, share a link to that domain on and within hours or minutes it would not only be indexed, but the link coming from Digg gave the newly created website "authority" in the Google ranking algorithm's eyes.


adding an image to help describe your blog post did something in terms of imagery created in the human observers eyes, but Google's AI cannot "parse" the meaning of an image

but taking that same image, adding a keyword stuffed description of said image, adding tags ( also keyword stuffed ) to that image ( Hosted NOT on YOUR website, but hosted FROM Yahoo's Flickr) and "pulling" the image from Flickr (embed in your blog post the image hosted from Flickr) was one of my most effective SEO tricks

not so much now

so I'm publishing a reenactment of my previous position and now refer you to this authoritative post  on the Social Improves SEO from Stone Temple

Frederick Web Promotions SEO Strategist David Bruce Jr Local Google Advertising- Google that phrase, then Call 240 397-0148 If you want YOUR company website to perform that well in Google.

Wednesday, July 21, 2010

Social Media Optimization For SEO

Even though more than a few people are learning to use social media effectively, and social media consultants are popping up like weeds; most are not incorporating Basic SEO 101 tactics and thus leaving an enormous amount of money on the table... money that's not going into the clients cash registers.

Local Google Advertising
If you, as a social media consultant, want to use your social media skills to "get your small business client" represented on social media, that's great. Every business would benefit from having a web presence, having a web presence is much better than not having one. If that local business is wanting to get more customers, more inquiries, more leads, make the phone ring to put more money in their cash registers: they need to use these two tools:
  1. social media
  2. web presence
But use them towards the aim of Local Google Advertising.
By itself having a twitter account for your company or your clients company (and NOT SEO optimizing it for local Google search results) is NOT likely to put much money in the cash register for your client.
Having a company Facebook page for your client and not SEO optimizing it for local Google advertising is NOT going to have that company Facebook page show up in local Google search results... just being on Facebook isnt' gonna pull that off... Having a company Facebook page CAN produce local Google advertising IF you use Basic SEO 101 Tactics.

Basic SEO
Google Ranking How and Why
Everybody wants to be #1 in Google, that goes without saying, attempting to be #1 nationwide for a broad search phrase (aka keywords, search phrases are keywords) is going to take a whole lot of work (@$100 per hour which is what our SEO/ Social Media Optimization in Frederick Md team charges)
Some social media people think it's all about creating a sense of participation within a social network community. That is ONE good reason to participate in social media but to combine social media with SEO is one killer marketing combination.

So how does one Optimize their social media for SEO?
Treat each social profile you get a profile on as if it were a page within your website's domain. The titles you use for each blog post, for each graphic or photo you upload has to be the keywords you want that company to show up in Google search results for.

The same thing you do to SEO a website can be done to SEO a social networking profile!
You've got to choose which keywords you want to be found under, and often what the business owners *thinks* he or she wants to be found under and what their prospective clients are really typing to to find what they want to purchase have little in common.
Here's a "for example"

A doctor or a lawyer or plumber or landscape company would like very much to represent to their prospective customers that they are the sole provider of said service in a geographical area.
Customers are not stupid. No one searches for lawyer, the search for lawyerS plural they want to choose from a field of companies, they are NOT looking for just one.

You're much better off getting a SEO client to do keyword research for you than a social networking consultant. We charge $100 per hour of keyword strategizing and keyword research.
Google organic search results update roughly every 6 weeks, There is a finite quantity of Google Juice available to any one site at any given time.
... therefore we advise you choose no more than 3 keyword phrases for a 6 week period

When you Google your company name you *should* also see your company twitter and company Facebook and a few other social media profiles right next to your Google listing for your company website.
Increasingly, we're finding out, where a large part of the ROI in social media is when the keyword phrases your company needs to show up in Google for is filled not ONLY with your company website but ALSO in the same Google search results page your prospective clients see your company Facebook page and your company twitter and so on and so on...

Effective Area Denial
There are only 10 open slots in any Google organic search results page, if your company occupies 4 or 5 of the 10 available... that means your competition has to fight over the few you left open.

Local SEO from Frederick Web Promotions

Fees For Search Engine Marketing and Social Media Optimization:

Social Media Optimization: 8 hours of one on one consultation, create social media profiles with SEO ranking specifically in mind. First Hour is exploratory, we may or may not choose to represent you, we will discover if we can realistically do something for your product or service in this first hour. Fee $100.00 per hour or $700 if you live in or near Frederick Maryland  or we can do remote log in where we can both move the mouse and I can answer questions over the phone live

Google Places or Google Local Business Listing ranking
Many small businesses come to us with excellent ranking in the organic listings (sometimes called the natural search results or the main body of search results) but they are NOT ranking in the 3 pack of Google Maps. Google Maps is often the ONLY search results displayed on a smart phone. Increasingly people will start using their smart phone instead of a laptop, you need your company to rank in the top 3 or you will be virtually invisible. Fee for top 3 ranking in Google Places and one listing in the top ten Google organic listings $2000 annually

Keyword selection: one on one consultation to select effective keywords $100.00 per hour Typically our clients have a long list of keywords they’d like to be found under, we counsel you should pick no more than 3 keyword phrases, sell one thing and sell it well. You only have X amount of Google authority available to you at one time, attempting to spread a finite quantity of Google Juice over many keywords is counter productive in our experience. Every 6 weeks add 3 more keyword phrases to target, do NOT attempt all of them at once.

Managed Company Facebook Pages
Ghost write content for the supporting blogs we create, get each of them to rank in Google and create content for your company Facebook page and get the company Facebook Page we create and manage for your company to rank in Google:
$1000 to $3000 upfront: between $500 month and $1000 month for retainer fee and content creation/management. Fee’s vary depending on the competitiveness of your target market. We can hit any target, some targets are harder to hit than others. Typical Fee is $15000 annually ideally for criminal lawyers, divorce attorneys that want to dominate the local search pages for the geographical area they practice law in.

National Rankings: fees vary depending on competitiveness of the selected keyword phrase. Fees range from $14,000 annually $2000 up front, $1000 month to as much as $25,000

Regional Search Engine Marketing

785 Wembly Dr, Frederick Maryland 21701

240 397-9804

Frederick Web Promotions SEO Strategist David Bruce Jr Local Google Advertising- Google that phrase, then Call 240 397-9804 If you want YOUR company website to perform that well in Google.

Saturday, January 23, 2010

Youtube Streamed 6.4 Billion Videos, Is Your Company There Yet?

Total Audience for Online Video Continues to Climb

Jan 12, 2010

Despite having achieved mainstream status a few years ago, the total audience for online video continues to balloon. And YouTube’s dominance in the category seems boundless, as the site delivered more than 10 times as many video streams as any other site in the U.S. last month.

According to the latest report issued by Nielsen Online, 137.4 million Americans watched Web video in December, a healthy increase of 10.3 percent versus the same month in 2008. Those viewers streamed over 10.7 billion videos during the month, representing an increase of 11.8 percent versus the same time period a year earlier.

While the number of streams per visitor showed only marginal growth, Web video viewers are watching longer clips on average; time spent (per viewer watching online video) jumped 13.2 percent to 193.2 minutes in December.

And while Hulu, the joint venture between News Corp., NBC Universal and Disney, continues to demonstrate tremendous growth—making it the No. 2 video site on the Web—YouTube continues to account for a disproportionate amount of the video consumed on the Internet. The Google-owned property streamed over 6.4 billion clips in December, per Nielsen, while Hulu streamed almost 635 million videos. YouTube also reached nearly 106 million unique viewers versus Hulu’s 13.6 million.

Curiously, Nielsen and rival comScore continue to report audience numbers for Hulu that are miles apart in scope. While comScore’s data places YouTube far ahead of other players in the segment, it estimates Hulu’s audience to be over 43 million users—roughly 30 million users more than Nielsen’s estimates. Similarly, according to Hulu, comScore’s data indicates that the site’s average monthly streams recently topped 920 million—almost 300 million more than Nielsen tracked.

Article Source:

Every car dealership needs to have a youtube video... FOR EACH CAR on it's lot
Every real estate agent needs to have a youtube video... FOR EACH HOME listed

Youtube is reported to be the second largest Search Engine... that's right: People use Youtube AS a search engine, everything you can imagine is on Youtube, probably 3 or 4 times.

Can your prospective customers find your business on youtube?

Now you prospective customer are not likely to type in your company name, they don't know who you are (nor do they care), all they want is the product or service they're looking for.
So here's what you do:

Make a video for each product, each service you offer, scratch that... make a half dozen videos for each product or service!

What happens when you are in Maryland, and looking for a Maryland Janitor?

You get this:

And who do you see for the top 3 videos? Our client Commercial Buildings Maintenance Inc

Now what if you were looking to get your car reupholstered and you want to find a local company that does auto upholstery, and you live in Frederick Maryland... you'd want to see examples of their work, wouldn't you?
So head over to youtube and type in Frederick auto upholstery

And who has the top 3 videos for auto upholstery in Frederick Maryland?
Our client Joe's Upholstery Shop

Frederick Web Promotions can visit your place of business and record a 3 minute video commercial for your product or service for as little as $250.00 if your place of business is located within Frederick County Maryland

And you can get that HALF OFF just for joining our Facebook Fan Page! For a limited time

Frederick Web Promotions SEO Strategist David Bruce Jr

Local Google Advertising-
Google that phrase, then Call 240 644-7530 If you want YOUR company website to perform that well in Google.

Wednesday, January 6, 2010

Social Media Optimization - Something To Add To SEO

Social Media Optimization -
A Priority For Your SEO Campaign
By Julie Ann Ross (c) 2009

Social media optimization (SMO) is an imperative ingredient of your SEO campaigns. In the past, social networking sites were little more than an oddity. Today, several have received enormous ranking authority from top search engines. If you are not leveraging these sites to increase your exposure and communicate with your niche market, your search engine positions are vulnerable to your competitors.

In this article, we will describe the influence that social media optimization is currently having on search marketing. We'll also give you the rules of engagement for executing an effective SMO campaign. We'll explain what SEO social media is, and the advantage of hiring an experienced SEO consultant to spearhead your social media optimization efforts.
The Influence Of Social Media Optimization On Search Marketing

Search marketing has always relied upon exposure in the search engines to drive targeted traffic. For years, gaining that exposure was based solely upon the development of your site and generating links pointing to your site. Both are still important today. However, social media optimization has shifted the landscape of search engine marketing.

Google once maintained several disparate search platforms for blogs, videos, news, and similar types of "social" content. Each functioned as a separate search engine with its own set of natural listings. A few years ago, Google blended the listings from each platform into a system called Universal Search. Yahoo and Bing have since incorporated similar systems. Universal Search is now used as the primary index. That means blogs, videos, and news have been incorporated into the natural listings, pushing many sites off the first page. This is one of the reasons social media optimization has become a critical piece of search.

Another factor that has influenced search marketing is the increased ranking authority given to Facebook, Myspace, Twitter, and similar sites. These too, have quickly gained control of a significant amount of search territory.

Social media optimization preserves your current natural listings while helping you to gain even more search exposure. By using blogs, videos, and social media sites such as Twitter and Facebook, you can capture a greater number of organic positions.
Your Social Media Optimization Campaign: Rules of Engagement

There are several rules of engagement for launching and executing a social media optimization campaign. If you ignore them, your SMO efforts will be far less effective than otherwise.

First, you should do everything possible to encourage your audience to link to your site. Integrating a blog is valuable because your content can be updated over time, attracting loyal readers. Encourage readers to bookmark, tag and "Tweet" your blog posts by installing a button plug-in.

Second, link liberally as a resource for your visitors. Social media optimization is heavily dependent on helping others accomplish what they're trying to do. Once you engage your audience, help them find the resources they need by linking to them. Eventually, your site will become regarded as a resource hub, which will help you attract inbound links. That's a vital component of SEO.
Third, you must be able to identify your market. Social media optimization relies upon the connections you establish with niche communities. You need to target them properly in order to generate content and engage them. This is true whether you're engaging them through YouTube, Twitter, LinkedIn, or your blog.

Fourth, integrate tracking tools to measure and monitor the success of your social media optimization campaign. Track mentions of your site and company. Watch your site's progress in the natural listings for your main keywords. Generate linking reports showing inbound links pointing to your domain and specific pages. Tracking your metrics is critical in order to determine whether your SMO campaign is effective.

SEO Social Media Optimization Explained

Each of the elements of a social media optimization campaign that we have described thus far dovetail seamlessly with SEO. The ongoing content creation, tagging and bookmarking, attracting inbound links by being a resource for your audience - these are essential for pushing your website higher in the search engines' listings. SEO social media optimization leverages a new set of tools to accomplish the same goal as SEO: more exposure for your site on Google, Yahoo, and Bing. The challenge is knowing how to use those tools effectively.

The days of launching a basic SEO campaign within a competitive space and watching your site rise in the search engines' results are long gone. SEO has become far more complex than it was a few short years ago. This is why many companies have made the decision to hire an SEO consultant. Social media optimization has transformed SEO from a relatively straightforward strategy into a complicated science. Having an experienced hand at the wheel helps to navigate the uncertain terrain.

If you want to boost your exposure in the search engines' listings, consider social media optimization a priority.
About The Author
With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, RRS is a consulting firm specializing in enhancing clients' online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined in this successful formula.

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 397-9804

Schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00

Frederick Web Promotions
785 Wembly Dr
Frederick Maryland 21701
240 398-9804

Frederick Web Promotions SEO Strategist David Bruce Jr

Local Google Advertising-
Google that phrase, then Call 240 644-7530 If you want YOUR company website to perform that well in Google.

Saturday, December 12, 2009

Blogs Generate GoogleJuice

GoogleJuice, what is it

A quick Google Search Returned these interesting definitions

Hacker Slang: google juice

A hypothetical substance which attracts the index bots of In common usage, a web page or web site with high placement in the results of a particular search on Google or frequent placement in the results of a various searches is said to have “a lot of google juice” or “good google juice”. Also used to compare web pages or web sites, for example “CrackMonkey has more google juice than KPMG”.

now this is also interesting: search Google for "what is googlejuice" and "what is google juice"

surprisingly they are different:

I like this one:

Definitions of google juice on the Web:
And I like this one too, especially since it is from Google itself:

Google Juice - What Is Google Juice?

Google Juice is a slang term for PageRank. One of the ways Google determines the relevancy of things you search for is by looking at all the backlinks, ... - Cached - Similar

I posted this blog post because I know what Google Juice is, my industry knows what it is, but our prospective customer base does NOT know what Googlejuice is...

Next Concept that our prospective customers need to learn (that is if we are to sell our services to them that is) is

Google Bomb

A Google bomb is when a group of people attempt to cause a target web page to become the #1 search result for a chosen search phrase

Every good Search Engine Optimization specialist tries to make his web pages become the #1 search result for the relevant search terms. A Google bomb is different, because it is usually a group of people trying to make a web page the #1 search result for an irrelevant or abusive search phrase. 
Definition Source:

So why am I including this second phrase?

Because what we do is get paid to improve a company websites position in Google

Frederick Web Promotions SEO Strategist David Bruce Jr

Local Google Advertising-
Google that phrase, then Call 240 397-9804If you want YOUR company website to perform that well in Google.

Friday, December 11, 2009

External Blogs Improve Google Ranking

Improve Google Ranking

Off page seo using external blogs.
external blogs, extra websites to improve the Google ranking of a main website.

It's not about what you do TO a website that gets it to rank... it's what you do FOR a website, and the place you do that FOR is NOT on the main website.

You want a website to perform in Google Search Results?
You create EXTRA websites, external ones that LINK TO the main site.

SEO is the art of getting your site to PERFORM in Google. the "O" in SEO is a leftover from the days back in the paleolithic ear of Search when it was discovered that you could "Optimize" a site to get Google to "like it better"

The team at Frederick Web Promotions performed an empirical test using one single blog (like this one) and one single blog with one post each and tested to see how much, if any, improvement in the ranking of one of our local Frederick Maryland SEO clients.

BT Martin Contractors internet advertising campaign

We had a client who is a remodeling contractor, they did both home remodeling and commercial remodeling. They already had a decent website but that site did not "Perform" in Google searches. By that I mean there were certain keywords that our client needed to show up in Google search results for.

The client did well in Google for "home remodeling", they wanted to start showing up in Google searches for "general contractors".

For home remodeling + the geographic areas they sought work for we easily secured for the client. The new target of "General Contractors" however, they were ranked #271 for.

Not good

So we went to work... didn't do a damn thing to the original site (the main site), what we did do is to create a blogspot blog (just like this one) and a blog (similar to this one) and loaded them up with articles on "being a general contractor"... both "extra" blogs linked TO the main site.

That's it. No Other tweaking or fiddling with or adding code to or optimizing the main site.

What happened during and after the test?

Opening salvo: one blog post to each of the 2 "new" (extra or external) blogs, moved the main site up from #271 to #171 in less than a week.

Added 4 posts to each blog... We're on the first page of Google search results for "general contractors... several times.

Don't take my word for this, go look for yourself, Google it

That was the local search results for their home county, Frederick Maryland

Now try it Statewide: Google "maryland general contractors"

If you wanna get fancy, let's try "frederick maryland home improvements"

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 397-9804

Schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00

Frederick Web Promotions
785 Wembly Dr
Frederick Maryland 21701
240 397-9804

Maryland Search Engine Expert David Bruce

Local Google Advertising-
Google that phrase, then Call 240 644-7530 If you want YOUR company website to perform that well in Google.

Wednesday, September 9, 2009

Why Does My Site Not Rank Well in Google?

Is your company website buried in the back of Google?

There are many reasons for a website to not perform well in Google search results. Some of those reasons could be from a web designer's lack of knowledge as to what Google will penalize or what Google will like.

Other reasons can be from associating your url with certain "bad neighborhoods" in Google or engaging in deceptive practices. Search engine optimization is a skill divided into on-page modifications and off-page promotion. A common mistake even talented web designers make is to write for the wrong audience. Ultimately a website will have to perform well to a human audience, but if the code underlying the webpage is not written for Googlebot in mind, very few people will ever get a chance to view it.

Webpage creation in 2 stages.

Crafting a functional webpage that's pleasing to the eye and incorporates Shakespearean isn't likely to turn a profit if Google's algorithm doesn't award your work of art with decent positioning in search results pages. I'm of the opinion that webpages should be crafted to get the page to perform in Google search results first then after it's located where the most eyeballs can see it, reworked so it performs to a human audience.

Most common mistake is too many keywords.

What are keywords?

Wikipedia says Keyword may refer to an Index term, a term used as a keyword to retrieve documents in an information system such as a catalog or a search engine

How many keywords is too many for your meta tags?

They answer is... it depends.

Consensus in the SEO community is that the more pages, the larger your site is, the more keywords and keyword phrases you can safely use without tripping Googlebot's algorithm and identifying your site as a possible spam website.

Too many keywords can be just as harmful as too few. Less is more when it comes to the META tag. So how do you choose which keywords to keep? How many keywords should you include?

From TechKnows:
Ideally, your keywords tag should have ten or fifteen words, twenty at the very most. You may repeat your three most important keywords once, if you like, but repeat them more than that and the search engine is likely to ignore them, or, worse, not list your page at all.

From wikipedia:
Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engines no longer use these tags.
Keyword stuffing had been used in the past to obtain maximum search engine ranking and visibility for particular phrases. ..Google no longer gives good rankings to pages employing this technique.

Jill from offers this "Figure about 3 or so phrases per page. But be careful of just creating junk pages so you can add more keywords.
Matt Cutts the head of spam control at Google has a prime example of too many keywords on his blog here:

Moral of this story?

If you want to utilize all of the great (relevant) keywords you dreamed up, make an additional webpage within your site to maximize the benefit, help prevent alerting Googlebot's spam meter, and ensure your site's content is diversified among the keywords you want to target.

Maryland Search Engine Expert David Bruce Jr

Local Google Advertising-
Google that phrase, then Call 240 397-9804 If you want YOUR company website to perform that well in Google.