Youtube Streamed 6.4 Billion Videos, Is Your Company There Yet?

Total Audience for Online Video Continues to Climb

Jan 12, 2010

-By Mike Shields

Despite having achieved mainstream status a few years ago, the total audience for online video continues to balloon. And YouTube’s dominance in the category seems boundless, as the site delivered more than 10 times as many video streams as any other site in the U.S. last month.

According to the latest report issued by Nielsen Online, 137.4 million Americans watched Web video in December, a healthy increase of 10.3 percent versus the same month in 2008. Those viewers streamed over 10.7 billion videos during the month, representing an increase of 11.8 percent versus the same time period a year earlier.

While the number of streams per visitor showed only marginal growth, Web video viewers are watching longer clips on average; time spent (per viewer watching online video) jumped 13.2 percent to 193.2 minutes in December.

And while Hulu, the joint venture between News Corp., NBC Universal and Disney, continues to demonstrate tremendous growth—making it the No. 2 video site on the Web—YouTube continues to account for a disproportionate amount of the video consumed on the Internet. The Google-owned property streamed over 6.4 billion clips in December, per Nielsen, while Hulu streamed almost 635 million videos. YouTube also reached nearly 106 million unique viewers versus Hulu’s 13.6 million.

Curiously, Nielsen and rival comScore continue to report audience numbers for Hulu that are miles apart in scope. While comScore’s data places YouTube far ahead of other players in the segment, it estimates Hulu’s audience to be over 43 million users—roughly 30 million users more than Nielsen’s estimates. Similarly, according to Hulu, comScore’s data indicates that the site’s average monthly streams recently topped 920 million—almost 300 million more than Nielsen tracked.

Article Source: MediaWeek.com

=====

Every car dealership needs to have a youtube video... FOR EACH CAR on it's lot

Every real estate agent needs to have a youtube video... FOR EACH HOME listed

Youtube is reported to be the second largest Search Engine... that's right: People use Youtube AS a search engine, everything you can imagine is on Youtube, probably 3 or 4 times.

Can your prospective customers find your business on youtube?

Now you prospective customer are not likely to type in your company name, they don't know who you are (nor do they care), all they want is the product or service they're looking for.

So here's what you do:

Make a video for each product, each service you offer, scratch that... make a half dozen videos for each product or service!

What happens when you are in Maryland, and looking for a Maryland Janitor?

You get this: http://www.youtube.com/results?search_query=maryland+janitor&search_type=&aq=f

And who do you see for the top 3 videos? Our client Commercial Buildings Maintenance Inc

Now what if you were looking to get your car reupholstered and you want to find a local company that does auto upholstery, and you live in Frederick Maryland... you'd want to see examples of their work, wouldn't you?

So head over to youtube and type in Frederick auto upholstery

And who has the top 3 videos for auto upholstery in Frederick Maryland?

Our client Joe's Upholstery Shop

Frederick Web Promotions can visit your place of business and record a 3 minute video commercial for your product or service for as little as $250.00 if your place of business is located within Frederick County Maryland

And you can get that HALF OFF just for joining our Facebook Fan Page! For a limited time

Frederick Web Promotions SEO Strategist David Bruce Jr

Local Google Advertising-
Google that phrase, then Call 240 644-7530 If you want YOUR company website to perform that well in Google.

Social Media Optimization - Something To Add To SEO

Social Media Optimization -
A Priority For Your SEO Campaign

By Julie Ann Ross (c) 2009

Featured Video: YouTube Video Marketing - Customizing Your Channel

Social media optimization (SMO) is an imperative ingredient of your SEO campaigns. In the past, social networking sites were little more than an oddity. Today, several have received enormous ranking authority from top search engines. If you are not leveraging these sites to increase your exposure and communicate with your niche market, your search engine positions are vulnerable to your competitors.

In this article, we will describe the influence that social media optimization is currently having on search marketing. We'll also give you the rules of engagement for executing an effective SMO campaign. We'll explain what SEO social media is, and the advantage of hiring an experienced SEO consultant to spearhead your social media optimization efforts.

The Influence Of Social Media Optimization On Search Marketing

Search marketing has always relied upon exposure in the search engines to drive targeted traffic. For years, gaining that exposure was based solely upon the development of your site and generating links pointing to your site. Both are still important today. However, social media optimization has shifted the landscape of search engine marketing.

Google once maintained several disparate search platforms for blogs, videos, news, and similar types of "social" content. Each functioned as a separate search engine with its own set of natural listings. A few years ago, Google blended the listings from each platform into a system called Universal Search. Yahoo and Bing have since incorporated similar systems. Universal Search is now used as the primary index. That means blogs, videos, and news have been incorporated into the natural listings, pushing many sites off the first page. This is one of the reasons social media optimization has become a critical piece of search.

Another factor that has influenced search marketing is the increased ranking authority given to Facebook, Myspace, Twitter, and similar sites. These too, have quickly gained control of a significant amount of search territory.

Social media optimization preserves your current natural listings while helping you to gain even more search exposure. By using blogs, videos, and social media sites such as Twitter and Facebook, you can capture a greater number of organic positions.

Your Social Media Optimization Campaign: Rules of Engagement

There are several rules of engagement for launching and executing a social media optimization campaign. If you ignore them, your SMO efforts will be far less effective than otherwise.

First, you should do everything possible to encourage your audience to link to your site. Integrating a blog is valuable because your content can be updated over time, attracting loyal readers. Encourage readers to bookmark, tag and "Tweet" your blog posts by installing a button plug-in.

Second, link liberally as a resource for your visitors. Social media optimization is heavily dependent on helping others accomplish what they're trying to do. Once you engage your audience, help them find the resources they need by linking to them. Eventually, your site will become regarded as a resource hub, which will help you attract inbound links. That's a vital component of SEO.

Third, you must be able to identify your market. Social media optimization relies upon the connections you establish with niche communities. You need to target them properly in order to generate content and engage them. This is true whether you're engaging them through YouTube, Twitter, LinkedIn, or your blog.

Fourth, integrate tracking tools to measure and monitor the success of your social media optimization campaign. Track mentions of your site and company. Watch your site's progress in the natural listings for your main keywords. Generate linking reports showing inbound links pointing to your domain and specific pages. Tracking your metrics is critical in order to determine whether your SMO campaign is effective.

SEO Social Media Optimization Explained

Each of the elements of a social media optimization campaign that we have described thus far dovetail seamlessly with SEO. The ongoing content creation, tagging and bookmarking, attracting inbound links by being a resource for your audience - these are essential for pushing your website higher in the search engines' listings. SEO social media optimization leverages a new set of tools to accomplish the same goal as SEO: more exposure for your site on Google, Yahoo, and Bing. The challenge is knowing how to use those tools effectively.

The days of launching a basic SEO campaign within a competitive space and watching your site rise in the search engines' results are long gone. SEO has become far more complex than it was a few short years ago. This is why many companies have made the decision to hire an SEO consultant. Social media optimization has transformed SEO from a relatively straightforward strategy into a complicated science. Having an experienced hand at the wheel helps to navigate the uncertain terrain.

If you want to boost your exposure in the search engines' listings, consider social media optimization a priority.

About The Author
With 20 years in marketing, advertising and 10 years in internet marketing, Rostin Reagor Smith is on the cutting edge. Combining Social Media Optimization with more traditional SEO and SEM methods, RRS is a consulting firm specializing in enhancing clients' online presence and managing their public relations online. SEO, SEM and ORM, Online Reputation Management, are combined in this successful formula. www.RostinReagorSmith.com

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 644-7530

Schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00

Frederick Web Promotions on Facebook

Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530
davidbrucejr@frederickwebpromotions.com
http://www.frederickwebpromotions.com

Frederick Web Promotions SEO Strategist David Bruce Jr

Local Google Advertising-
Google that phrase, then Call 240 644-7530 If you want YOUR company website to perform that well in Google.

Blogs Generate GoogleJuice

GoogleJuice, what is it


A quick Google Search Returned these interesting definitions

Hacker Slang: google juice

A hypothetical substance which attracts the index bots of Google.com. In common usage, a web page or web site with high placement in the results of a particular search on Google or frequent placement in the results of a various searches is said to have “a lot of google juice” or “good google juice”. Also used to compare web pages or web sites, for example “CrackMonkey has more google juice than KPMG”.
http://www.answers.com/topic/google-juice

now this is also interesting: search Google for "what is googlejuice" and "what is google juice"

http://www.google.com/#hl=en&source=hp&q=what+is+googlejuice%3F&btnG=Google+Search&aq=f&aqi=&oq=what+is+googlejuice%3F&fp=b36c7832dbb01be6

surprisingly they are different:

http://www.google.com/search?hl=en&ei=zFgkS-fKLcexlAebqdSACg&sa=X&oi=spell&resnum=0&ct=result&cd=1&ved=0CAgQBSgA&q=what+is+google+juice%3F&spell=1

I like this one:


Definitions of google juice on the Web:

• (Trust, authority, pagerank) trust / authority from Google, which flows through outgoing links to other pages.
  www.onlineseoblog.co.uk/seo-glossary/
  
• is jargon for the ability or power of a website to turn up in Google searches. A website that commonly turns up as the first or second entry in a ...
  www.shortopedia.com/I/N/Internet_slang

And I like this one too, especially since it is from Google itself:

Google Juice - What Is Google Juice?

Google Juice is a slang term for PageRank. One of the ways Google determines the relevancy of things you search for is by looking at all the backlinks, ...
google.about.com/od/g/g/google_juice.htm - Cached - Similar

I posted this blog post because I know what Google Juice is, my industry knows what it is, but our prospective customer base does NOT know what Googlejuice is...

Next Concept that our prospective customers need to learn (that is if we are to sell our services to them that is) is

Google Bomb

http://www.google.com/#hl=en&q=what+is+a+google+bomb&aq=f&aqi=l1&oq=what+is+a+google+bomb&fp=b36c7832dbb01be6

A Google bomb is when a group of people attempt to cause a target web page to become the #1 search result for a chosen search phrase

Every good Search Engine Optimization specialist tries to make his web pages become the #1 search result for the relevant search terms. A Google bomb is different, because it is usually a group of people trying to make a web page the #1 search result for an irrelevant or abusive search phrase. 

Definition Source: http://www.tech-faq.com/google-bomb.shtml

So why am I including this second phrase?

Because what we do is get paid to improve a company websites position in Google

Frederick Web Promotions SEO Strategist David Bruce Jr

Local Google Advertising-
Google that phrase, then Call 240 644-7530 If you want YOUR company website to perform that well in Google.

External Blogs Improve Google Ranking

Improve Google Ranking

Off page seo using external blogs.
external blogs, extra websites to improve the Google ranking of a main website.

It's not about what you do TO a website that gets it to rank... it's what you do FOR a website, and the place you do that FOR is NOT on the main website.

You want a website to perform in Google Search Results?

You create EXTRA websites, external ones that LINK TO the main site.

SEO is the art of getting your site to PERFORM in Google. the "O" in SEO is a leftover from the days back in the paleolithic ear of Search when it was discovered that you could "Optimize" a site to get Google to "like it better"

The team at Frederick Web Promotions performed an empirical test using one single blogspot.com blog (like this one) and one single wordpress.com blog with one post each and tested to see how much, if any, improvement in the ranking of one of our local Frederick Maryland SEO clients.

BT Martin Contractors internet advertising campaign

We had a client who is a remodeling contractor, they did both home remodeling and commercial remodeling. They already had a decent website but that site did not "Perform" in Google searches. By that I mean there were certain keywords that our client needed to show up in Google search results for.

The client did well in Google for "home remodeling", they wanted to start showing up in Google searches for "general contractors".

For home remodeling + the geographic areas they sought work for we easily secured for the client. The new target of "General Contractors" however, they were ranked #271 for.

Not good

So we went to work... didn't do a damn thing to the original site (the main site), what we did do is to create a blogspot blog (just like this one) and a wordpress.com blog (similar to this one) and loaded them up with articles on "being a general contractor"... both "extra" blogs linked TO the main site.

That's it. No Other tweaking or fiddling with or adding code to or optimizing the main site.

What happened during and after the test?

Opening salvo: one blog post to each of the 2 "new" (extra or external) blogs, moved the main site up from #271 to #171 in less than a week.

Added 4 posts to each blog... We're on the first page of Google search results for "general contractors... several times.

Don't take my word for this, go look for yourself, Google it

Google "frederick maryland general contractors"

That was the local search results for their home county, Frederick Maryland

Now try it Statewide: Google "maryland general contractors"

If you wanna get fancy, let's try "frederick maryland home improvements"

Maximize your ROI (return on investment) with Expert Keyword Analysis from Frederick Web Promotions

Call David Bruce Jr @

240 644-7530

Schedule a consultation today!

Keyword Research Analysis Fee for your small business: $500.00

Become Our Fan On Facebook and Get Half Off: Keyword Research Analysis for Facebook Fans: $250.00

Frederick Web Promotions on Facebook

Frederick Web Promotions
6688 Canada Goose Ct
Frederick Maryland 21703
240 644-7530
davidbrucejr@frederickwebpromotions.com
http://www.frederickwebpromotions.com

Maryland Search Engine Expert David Bruce

Local Google Advertising-
Google that phrase, then Call 240 644-7530 If you want YOUR company website to perform that well in Google.

Why Does My Site Not Rank Well in Google?

Is your company website buried in the back of Google?

There are many reasons for a website to not perform well in Google search results. Some of those reasons could be from a web designer's lack of knowledge as to what Google will penalize or what Google will like.

Other reasons can be from associating your url with certain "bad neighborhoods" in Google or engaging in deceptive practices. Search engine optimization is a skill divided into on-page modifications and off-page promotion. A common mistake even talented web designers make is to write for the wrong audience. Ultimately a website will have to perform well to a human audience, but if the code underlying the webpage is not written for Googlebot in mind, very few people will ever get a chance to view it.

Webpage creation in 2 stages.

Crafting a functional webpage that's pleasing to the eye and incorporates Shakespearean isn't likely to turn a profit if Google's algorithm doesn't award your work of art with decent positioning in search results pages. I'm of the opinion that webpages should be crafted to get the page to perform in Google search results first then after it's located where the most eyeballs can see it, reworked so it performs to a human audience.

Most common mistake is too many keywords.

What are keywords?

Wikipedia says Keyword may refer to an Index term, a term used as a keyword to retrieve documents in an information system such as a catalog or a search engine

How many keywords is too many for your meta tags?

They answer is... it depends.

Consensus in the SEO community is that the more pages, the larger your site is, the more keywords and keyword phrases you can safely use without tripping Googlebot's algorithm and identifying your site as a possible spam website.

Too many keywords can be just as harmful as too few. Less is more when it comes to the META tag. So how do you choose which keywords to keep? How many keywords should you include?

From TechKnows:
Ideally, your keywords tag should have ten or fifteen words, twenty at the very most. You may repeat your three most important keywords once, if you like, but repeat them more than that and the search engine is likely to ignore them, or, worse, not list your page at all.

From wikipedia:

Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engines no longer use these tags.

Keyword stuffing had been used in the past to obtain maximum search engine ranking and visibility for particular phrases. ..Google no longer gives good rankings to pages employing this technique.

Jill from Highrankings.com offers this "Figure about 3 or so phrases per page. But be careful of just creating junk pages so you can add more keywords.

Matt Cutts the head of spam control at Google has a prime example of too many keywords on his blog here:

Moral of this story?

If you want to utilize all of the great (relevant) keywords you dreamed up, make an additional webpage within your site to maximize the benefit, help prevent alerting Googlebot's spam meter, and ensure your site's content is diversified among the keywords you want to target.

Maryland Search Engine Expert David Bruce Jr

Local Google Advertising-
Google that phrase, then Call 240 315-1515 If you want YOUR company website to perform that well in Google.

Google Canonical Tag Doesn't Work

Google Supplied Code Doesn't Work With Google Supplied Blogger

Google tells us to use a certain code, they even provide us with that code syntax.
They specifically say "use this and you'll be alright", Matt Cutts went on WebProNews and told us "do this".

Well I did "do that", just as Google described, I tried it on Google's own blog platform: Blogger.com

umm, one Google hand apparently doesn't know what the other Google hand is doing?

I added this line of code:

(link rel="”canonical”" href="”http://www.northcarolinainternetadvertising.blogspot.com”")

to the head tags of http://northcarolinainternetadvertising.blogspot.com

(I had to use parenthesis instead of brackets to get the code to show up in this post, if you're trying this substitute brackets <> in place of what I have up here (code) )

and got the following error message when it failed to save within blogger control panel:

From Maryland Search Engine Optimization

More WebProNews Videos

Umm... Little Help Here?

This isn't the first time Google provided code didn't work "out of the box", and Yahoo does the same thing with Yahoo Site Explorer

The "fix" is to add a forward slash and a space to the end of the line of code. If you are familiar with PHP programing (I'm not) you'd know that.

Google's provided meta tag string that we're told to insert into our bloggers head tag (look at my screen shot and you'll see said verification string above the offending canonical code) and that code is provided BY Google for use on another Google product

... and it doesn't work out of the box

the fix is to edit the ass end of the line of code, put your cursor just before the end tag (>)

add a space

then add a forward slash (/)

that looks like this:

doesn't work

so we end up with

NOT (you gotta have that SPACE before the / or you wont be able to save it and you'll just be frustrated and muttering curses to the Google engineer!!

enjoy and kick your competitors ass in the search ranking war!!!!

Maryland Search Engine Expert David Bruce Jr.

Local Google Advertising-
Google that phrase, then Call 240 315-1515 If you want YOUR company website to perform that well in Google.

Twitter For Business Explained

Twitter: How to Get Started Guide for Business People

Don't understand what all the Twitter fuss is about or why you might want to use this social networking tool? You're not alone, but you may be missing out on useful information and professional connections. Check out our quick and easy guide on how and why to get started with Twitter.

I wanted to write an article detailing the benefits and pitfalls for small business owners wanting to explore twitter, many are curious as to how this micro blogging platform could help their business advertising efforts.

Most business owners know they *should be on twitter* but don't have the foggiest idea how or why

... I found this article on CIO while doing my research and felt I could not write a better one so I'm republishing this here. I wish I'd written it, but I couldn't do better if I tried so here goes:

By C.G. Lynch

Tue, February 03, 2009 — CIO — Twitter remains a very nascent social network, so if you don't know how it works or what it does (or you haven't even heard of it), don't feel bad. In fact, you're still in the majority. But we're here to help you reap the benefits of Twitter with this quick get-started guide.

Jeremiah Owyang (@jowyang), a senior Forrester analyst who researches social media and who pens a blog on Web Strategy, says that while Twitter doesn't release exact numbers, he estimates that three to six million people use Twitter, compared to 150 million for Facebook.

Here is an (appropriately) short explanation of Twitter: Twitter is a free service that allows users to publish short messages of 140 characters or less. These messages are read by "followers" — people who make a conscious decision to subscribe to your messages and have them delivered to their own Twitter home pages.

Each message you post is known as a "Tweet." In the social media and social networking industry, Twitter facilitates a process known as microblogging or microsharing. Every user is identified by putting an "@" sign in front of their name (for instance: @cglynch).

Joining Twitter has value for many people, but it can also be a waste of time if you don't understand how the medium works and how best to utilize it. We take a look at suggestions from social networking gurus to help you determine if adding Twitter to your daily tech diet is in your best interest.

Do You Belong on Twitter?

The Wild West view of social networks proposes that you should just try them out and see whether or not you like them. But in a world where most people already belong to existing social networks (such as Facebook or LinkedIn), on top of using long-established technology like e-mail and text messaging, allocating time for another outlet should be considered carefully.

"Think about why do you want to do it," Owyang says. "Do you want to join because there's buzz about it [in the media] or because President Obama is on it? Especially now, you need to spend your resources and your time well."

Twitter should be place where you want to share common interests and ask insightful questions, and, ideally, read the interesting answers you get back, says Laura Fitton (@pistachio), who runs Pistachio Consulting, which advices people and companies on how best to utilize Twitter.

Though some people use Twitter to keep people in their personal life updated, Twitter has developed a business following. People in a particular industry (say engineering, software development, or public relations) often use Twitter to keep up with news, opinion and happenings in their field, for example. Once you get going with Twitter, this information will come to you. More on that in a minute.

What You Can Gain and Share With Twitter

If you found this post useful subscribe via RSS feed and via Email to ensure you get the latest posts.

If many Twitter evangelists looking to broaden the service's demographic had it their way, they might want to change the site's official branding a bit. When you go to Twitter to sign up, it says, "Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?"

"The best way to make the most use of it is not just answer what are you doing now," says Owyang. "Instead, answer: 'What's important to me?' That changes the conversation and makes value. It takes away some of the minutia and shows you want to talk about something that's more useful and interesting."

In other words, the "I'm running to the store" messages might not be as compelling amidst the noise of Twitter messages as "I just read a book on [insert some topic that's interest to you]." If you have room in the 140 characters, state an opinion or analysis of it.

It's about "what has my attention right now?" Fitton says. "The point of Twitter is what do we have in common or having some kind of shared experience."

Maryland Search Engine Expert David Bruce

Local Google Advertising-
Google that phrase, then Call 301 363-8206 If you want YOUR company website to perform that well in Google.