Total Audience for Online Video Continues to Climb
Jan 12, 2010
Despite having achieved mainstream status a few years ago, the total audience for online video continues to balloon. And YouTube’s dominance in the category seems boundless, as the site delivered more than 10 times as many video streams as any other site in the U.S. last month.
According to the latest report issued by Nielsen Online, 137.4 million Americans watched Web video in December, a healthy increase of 10.3 percent versus the same month in 2008. Those viewers streamed over 10.7 billion videos during the month, representing an increase of 11.8 percent versus the same time period a year earlier.
While the number of streams per visitor showed only marginal growth, Web video viewers are watching longer clips on average; time spent (per viewer watching online video) jumped 13.2 percent to 193.2 minutes in December.
And while Hulu, the joint venture between News Corp., NBC Universal and Disney, continues to demonstrate tremendous growth—making it the No. 2 video site on the Web—YouTube continues to account for a disproportionate amount of the video consumed on the Internet. The Google-owned property streamed over 6.4 billion clips in December, per Nielsen, while Hulu streamed almost 635 million videos. YouTube also reached nearly 106 million unique viewers versus Hulu’s 13.6 million.
Curiously, Nielsen and rival comScore continue to report audience numbers for Hulu that are miles apart in scope. While comScore’s data places YouTube far ahead of other players in the segment, it estimates Hulu’s audience to be over 43 million users—roughly 30 million users more than Nielsen’s estimates. Similarly, according to Hulu, comScore’s data indicates that the site’s average monthly streams recently topped 920 million—almost 300 million more than Nielsen tracked.
Article Source: MediaWeek.com
Every car dealership needs to have a youtube video... FOR EACH CAR on it's lot
Every real estate agent needs to have a youtube video... FOR EACH HOME listed
Youtube is reported to be the second largest Search Engine... that's right: People use Youtube AS a search engine, everything you can imagine is on Youtube, probably 3 or 4 times.
Can your prospective customers find your business on youtube?
Now you prospective customer are not likely to type in your company name, they don't know who you are (nor do they care), all they want is the product or service they're looking for.
So here's what you do:
Make a video for each product, each service you offer, scratch that... make a half dozen videos for each product or service!
What happens when you are in Maryland, and looking for a Maryland Janitor?
And who do you see for the top 3 videos? Our client Commercial Buildings Maintenance Inc
Now what if you were looking to get your car reupholstered and you want to find a local company that does auto upholstery, and you live in Frederick Maryland... you'd want to see examples of their work, wouldn't you?
So head over to youtube and type in Frederick auto upholstery
And who has the top 3 videos for auto upholstery in Frederick Maryland?
Our client Joe's Upholstery Shop
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